The play with minimalist clean lines, graceful curves, voluminous shapes, and diverse textured materials are all characteristic elements of Miia Halmesmaa's collections, entirely crafted in Finland from high-quality eco-friendly materials. At the RIGA FASHION WEEK runway, the pieces will be complemented by accessories from the Stockmann department store, adding a ruggedness and sometimes a masculine character to the overall collection concept. The stylist for the show is Sergey Khatanzeytsky, the founder of the brand Volga Vintage, who has already established himself in creating fashion shows, including in collaboration with Stockmann.
"For me, design is a play with materials, and true inspiration lies in seeing how the same fabrics always result in something completely unique. In the new collection, I dispel the belief that a tracksuit is the most comfortable type of clothing. At RFW, guests will see garments made from flowing fabrics with sequins and bows, which will be absolutely wearable and comfortable for everyday life. In my work, I pay special attention to sustainability principles, so I create collections, including from leftover materials," says designer Miia Halmesmaa.
"This spring, Stockmann's show will be complemented by Scandinavian accents executed by talented Finnish designers. The pieces will be stylized in accordance with current trends in women's and men's fashion. The symbolism of the collaboration lies in the fact that the history of the Stockmann department store traces its roots back to Finland. For us, this is a specific performance without geographical boundaries, inspired by sustainable and Scandinavian fashion," says Stockmann's director, Dace Goldmane.
During Fashion Week, another event will be held in collaboration with Stockmann - a seminar and panel discussion on the topic "Responsible Fashion Today" at the Forum Cinemas theatre (13 January Street 8). Latvian and international industry experts will participate in it, including: PhD in Philosophy, co-founder of "Aus Design and Upmade," senior researcher at the Estonian Academy of Arts, Reet Aus, as well as Emma Håkansson from Australia, founder of "Collective Fashion Justice." Among the Latvian experts is the founder of the resale platform "Andele Mandele," Liva Jaunozola. The main topics of the events are: transitioning from the concept of fast fashion to slow fashion, the impact of each of our purchases on the future of the industry, and the peculiarities of fashion collection production. The seminar is open to anyone interested upon prior registration by link.
"Modern fashion is inconceivable without the foundations of consciousness and sustainability. That's why at Stockmann, we particularly ensure that the brands in our assortment adhere to these principles and regularly conduct educational events for our clients on industry trends. Within the framework of the RFW seminar, we will address issues of the 'green' agenda and also talk about the possibilities of modern technology and artificial intelligence in this context," adds Dace Goldmane.
Reminder: this season's RIGA FASHION WEEK will take place from April 8th to April 11th.
General partners of RFW: Stockmann Riga department store and the new electric car GWM Ora 03.
Stay updated with RFW news on social media platforms Facebook, Instagram, and at www.rfw.lv.
